A pedestrian zone with charm and identity and the wonderful mountain backdrop as a "shopping companion" - that makes Bad Reichenhall an attractive destination for holidaymakers from all over the world. "Alpine city life" – a slogan that reflects this character perfectly. Because the many retail shops, cafés and restaurants simply make you want to go on a discovery tour. You should definitely make a stop at the Reber headquarters and treat yourself to one of the world-famous Mozartkugeln. For beer connoisseurs, we recommend a guided tour of the renowned Bürgerbräu family brewery, which has historically existed in the salt pan town since 1494. Incidentally, the "Reichenhall Purity Law" – even older than the Bavarian Purity Law (1516) – has existed since 1493, a separate beer regulation that made every brewer responsible.